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Here’s What to Expect From This Episode

In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study showing the effectiveness of a paid workshop in generating revenue and conversions. Melanie shares recommendations for choosing the right type of launch event based on your audience and offers.

Topics Discussed

1. Why you might choose a paid event over a free event and vice versa
2. The pros and cons of both paid events and free events
3. How to consider your audience’s expectations when pricing events

Resources Mentioned

Episode 63: Any Launch Style Can Work – If You do this First

Episode 66: Challenge Launch – The Hot Girl Summer of Launching Series

CONNECT WITH MELANIE & BRANDA

A. Connect with Melanie on Instagram @duxburydigital

B. Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.