Knowing Your Course Will Sell ... Before You Even Create It!
Ready for an easy-to-follow launch system that will allow you to test your new idea and doesn't require a large audience?
unlock the secret to
Say less, I'm in!
sound familiar?
You have a great idea for a new course or membership, and you decide to run with it. You join Kajabi, Flodesk, and enroll in a mastermind. You build the slide deck, the workbooks ... the whole nine yards.
After 10 hours of recording and 20 hours of editing later, your course is finally finished! You launch that sucker to your email list, so excited to put your babe out into the world!
But two weeks and ONE sale later you're wondering where did I go wrong? You know you have a solid idea, so why is no one else excited about your offer?
OFFER.
TESTING THEIR
IS NOT
The biggest mistake course creators make ...
Myth #3
If you find yourself ditching ideas because it’s been done before, well, you’ll struggle to find any idea what hasn’t been. Creating an offer isn’t about designing something never-before-seen, it’s about showing up with a unique perspective. You can stand out, if you have clarity on your approach and the right audience.
The Market is Oversaturated with Online Courses
You Need to be a Tech-Expert in Order to Create a Course
Tech-savvy? Sure. Expert? Definitely not! Like all good things in life, learning takes time and PRACTICE. So many aspiring course creators get frustrated and burnt out because they create the course first and then hope they can figure out the tech piece second. By practicing with smaller offer first, the big stuff will feel like a piece of cake.
Myth #2
You Need to Create an Entire Course Straight Out the Gate
This is one of the BIGGEST mistakes course creators make. They try to create a signature course without testing ANY of their content or ideas on their audience! I know, I know…it’s easy to get swept up in the excitement of your ideas. But if you’re going to put in the time and money, don’t you want to make sure you are creating an offer that people actually want?
Myth #1
THERE IS A LOT OF INFORMATION OUT THERE WHEN IT COMES TO
LAUNCHING A COURSE
Enter: a paid workshop
Creating an online course is a LOT about trial and error.
But what if you could reduce some of that error with a little more trial?
What if you could feel more confident that your online course would fly off the digital shelves?
What if your online course idea was already validated and proven before you even press record?
Imagine jumpstarting your course creation journey when your audience sees you in action.
imagine never having to worry if anyone wanted what you were teaching?
AND HERE'S THE THING ...
We've all been there.
You can sell a workshop even if you have a small or nonexistent audience.
You don’t have to spend hours creating a 12 module course.
No tech expertise needed here - all you need is an email provider and Zoom.
You can make extra $$ and use the feedback for future offers.
You can reuse this workshop again in the future to launch your course.
This workshop can become an evergreen offer or regular part of your revenue stream.
Easily use this workshop process to test out other topics and offers.
Already have a signature course? Use this paid workshop as a lead in!
Build trust and rapport with your current audience and let them see your teaching style!
I know what you're thinking, friend, “I don’t want to create a workshop. I want to create a course.” But here’s the deal - a paid workshop is a low-pressure, low-cost way to test out your larger offers. Plus, it has some other major perks:
So ... why a paid workshop?
50+ launches later, I know a thing or two about how to get your offers off the ground. As an OBM and launch strategist, I’ve helped a variety of businesses plan their entire launch, from head to toe. And the biggest struggle I’ve seen from biz owners is creating offers their audience wasn’t ready for.
I want to help you create a course your audience is dying to get their hands on…and that starts with testing your idea with a paid workshop. My superpowers are planning, organization and thinking ahead WAY too far ahead - which comes in handy when we are talking about launches!
Your Online Business Manager and Launch Bestie
I'm Melanie
Hi!
About
- Create a quick cash flow to your business
- Build trust & rapport with your current audience
- Test or validate your online course idea
- Round out your product suite with an entry level offer to your signature program
Create a Workshop that Converts is
A six-week group coaching program for
who want to test their idea without spending a fortune (of time or money)!
A six-week, self-paced program for
who want to test their idea without spending a fortune (of time or money)!
Introducing
online
educators
YOU'LL LEARN HOW TO CONDUCT MARKET RESEARCH SO YOU CAN AVOID RELEASING OFFERS THAT YOUR AUDIENCE ISN’T INTERESTED IN.
YOU'LL LEARN HOW TO CREATE A PAID WORKSHOP THAT HAS EVERYONE TALKING…WITHOUT LOSING YOUR MIND OVER TECH SET-UP AND LAUNCHING
YOU'LL BUILD YOUR AUDIENCE AND RAPPORT SO YOU CAN EVENTUALLY BUILD YOUR COURSE...AND YOU AUDIENCE WILL BE PSYCHED TO BUY IT.
What's inside?
Whatcha Get?
Nicole Lehman
Bonus Training
Jenzaia DiMartile
CREATE A FREEBIE
THAT CONVERTS
Using Facebook ads to promote your workshop
CREATE CONTENT
THAT CONVERTS
Resources provided:
- Content calendar template for launches
Block 06
Resources provided:
- What to include in a workshop workbook
- Slide Deck Template
- Workshop outline
OVERCOMING
WRITER'S BLOCK
Block 05
Resources provided:
- Sales page copy helper
- 10 essential email templates
- The ultimate funnel checklist
WHAT MAKES A GREAT WORKSHOP?
Block 04
Resources provided:
- Launch decision maker
- Launch library ($57 value)
CREATING YOUR
LAUNCH ROADMAP
Block 03
We'll figure out your unique selling perspective (trust me you have one).
Resources provided:
- Workshop creation journey
- Finding your story workbook
The A-z Journey
Block 02
Resources provided:
- Bank of market research questions
- Market research organization templates to keep it all the goodies in one place and FINALLY understand your audience's wants and needs!
Market Research 101
Block 01
Let's Make a Workshop
Together!
Let's Make a workshop Together!
Bonus Training
THREE EASY WAYS TO INCREASE YOUR LAUNCH REVENUE
Bonus Training
Repurpose your
CONTENT FASTER
Branda Villacob
Bonus Training
Bonus Training
Training on creating killer content (faster) with Branda Villacob from The Relevant Collective (Value $200)
#2
Training on Facebook ad types and how to best use them to sell your online workshop and grow your audience with Jenzaia DiMartile (Value $200)
#1
The Bonuses
The Coach: 6 blocks of coaching and trainings from how to come up with a profitable workshop topic to launching it and marketing it to your audience.
The Group: mastermind-style Facebook accountability group to ask questions & hold each other accountable (Value priceless!)
The Support: office hours for drop in questions, tech help, and workshop feedback.
The Research: full market research guide and swipe questions for your audience so that you can choose and solidify your workshop topic so it sells. Figure out exactly what your audience wants to learn.
The Guide: The fillable workbook that will get your workshop mapped out, launched, and delivered to your audience.
The Emails: 10 customizable launch email templates plus an email checklist for what emails to send and when to your participants.
The Organization: all of my launch templates to keep you super organized for this launch and future launches. Use my launch library to understand exactly what to do during your pre-launch, open cart, and close cart periods.
The Plan: did I mention I'm a certified online business manager and launch strategist? You'll get access to my project management templates and launch content calendars so you know exactly what to do, and when to do it.
The Outlines: workshop outline and an editable slide deck template to use so that you can jumpstart your workshop creation.
The Tech: Guess what? You don't need a lot of tech to create and execute a profitable online workshop. In fact, you can do it for about $0 (seriously!)
The Sales Page: sales page copy helper, so that you can write your sales page faster than ever.
What's included?
What else is in there?
#3
#4
Create a Freebie That Converts with guest Nicole Lehman. Join Nicole to get the exact formula to creating a freebie that aligns with your ideal audience and gets them in the door.
Increase Your Cart Value with Upsells, Downsells and Tripwires. When you're ready, adding those little "extras" to your offer suite can really drive your cart value up. Learn exactly how in this bonus training
The choice is yours!
Let me be real with you. Being a part of this workshop program will be an investment, but only you can decide if it’s worth it.
Would you rather spend weeks putting together a course, hundreds of dollars hiring service providers and setting up the tech, only for it to be a flop?
Or would you rather be guided through creating a low-pressure, low-investment workshop that can establish future success - while also making you money?
What's it going to cost me?
The real deal
Abigail Moehringer
@Mrs_Moes_Modifications
Mrsmoesmodifications.com
Before I was struggling to know what my audience actually wanted and now I’m confident I can reach them and provide real value.
Taking this program is a complete no brainer. Week one and two were worth the cost alone!
SAMANTHA HEIL
@samanthainsecondary
www.samanthainsecondary.com
After working with Melanie for over one year, I can safely say that she will be an asset to any business. Melanie is detail-oriented, timely, and always professional. She has very strong communication skills and often notices things and offers suggestions I hadn’t thought of. She is thoughtful, thorough, and an absolute pleasure to work with.
LISA HOLLADY,
@chalkboard_superhero
www.chalkboardsuperohero.com
Melanie is highly adept and proficient at what she does. Her talent for organization is pure magic. There is no way that I would have been able to launch my course without Melanie. After hiring her, I had realized how much I was doing on my own and how much I needed her to help me get my business in order.
Get the Create a Workshop
that Converts
self-paced edition for just $147!
You’ve been dreaming about creating a course or a program, but you don’t know where to start. You don’t want to create the whole course without knowing whether your audience really wants to buy it. You need to test the waters first.
You are ready to take on the workshop creation process at your own pace.
You are coachable! You love getting step-by-step instructions to meet your goals.
You want to add an extra revenue stream to your business, without spending hours of your time. Maybe you already have a course or high-ticket offer but you aren’t getting enough students enrolled (yet). You need to give your audience a way to build trust without investing in high ticket or a big offer (yet).
You want to go beyond selling digital resources, and be seen as an expert in your niche.
You don’t mind trying new things and getting in front of the camera.
Not sure if this is the right offer for you? You’re in the right place if…
Is this for me?
Am I the right fit?
Frequently Asked Questions
Question #1
What is your refund or cancellation policy?
If you are unhappy with your purchase, I ask that you please reach out, and we can talk about creating a solution! If you are unhappy with the content of the course after looking through, I am happy to provide a refund within 14 days.
WHAT IF MY WORKSHOP ISN’T SUCCESSFUL?
Question #2
I’ll show you how to conduct market research, so you can pick a workshop topic your audience is looking for. However, I can not guarantee success. Success looks different for every person and is determined by many factors outside my control.
Question #3
HOW LONG DO I HAVE ACCESS TO THE CONTENT?
Once you purchase this program, you will have lifetime access to the group and the content as well as any future updates made. You can reuse this process again and again whenever you launch something new!
Question #4
I HAVE NO IDEA WHAT TYPE OF WORKSHOP OR OFFER I WANT TO CREATE. CAN I STILL JOIN?
Yep! During our planning and market research, you will be brainstorming topic ideas. You don’t need to show up with ideas for a workshop, course, or membership!
Question #5
I’M JUST INTERESTED IN DOING A WORKSHOP, NOT CREATING A COURSE. CAN I STILL JOIN?
Yep! Like I said, workshops are a low-pressure, low-cost way to make extra money! You can run this workshop as a recurring offer or sell the recording on evergreen.
Question #6
Do I need expensive tech and a lot of it to make this work?
You'll get all the tech requirements you need to run a workshop, including how to do it in the cheapest way possible. You can use a free broadcasting software, and your built-in webcam, and microphone. You’ll need an email system to communicate with your participants -- but you can also use a free option!
Pre-recorded training on creating killer content (faster) with Branda Villacob from the Relevant Collective (Value $200)
#2
Pre-recorded training on Facebook ad types and how to best use them to sell your online workshop and grow your audience with Jenzaia DiMartile (Value $200)
#1
The Bonuses
The Coach: 6 blocks of coaching and trainings from how to come up with a profitable workshop topic to launching it and marketing it to your audience.
The Group: mastermind-style Facebook accountability group to ask questions & hold each other accountable (Value priceless!)
The Support: office hours for drop in questions, tech help, and workshop feedback.
The Research: full market research guide and swipe questions for your audience so that you can choose and solidify your workshop topic so it sells. Figure out exactly what your audience wants to learn.
The Guide: The fillable workbook that will get your workshop mapped out, launched, and delivered to your audience.
The Emails: 10 customizable launch email templates plus an email checklist for what emails to send and when to your participants.
The Organization: all of my launch templates to keep you super organized for this launch and future launches. Use my launch library to understand exactly what to do during your pre-launch, open cart, and close cart periods.
The Plan: did I mention I'm a certified online business manager and launch strategist? You'll get access to my project management templates and launch content calendars so you know exactly what to do, and when to do it.
The Outlines: workshop outline and an editable slide deck template to use so that you can jumpstart your workshop creation.
The Tech: Guess what? You don't need a lot of tech to create and execute a profitable online workshop. In fact, you can do it for about $0 (seriously!)
The Sales Page: sales page copy helper, so that you can write your sales page faster than ever.
If you've made it this far, it's time to choose!
Decision Time!
Time to decide!
Increase Your Cart Value with Upsells, Downsells and Tripwires. When you're ready, adding those little "extras" to your offer suite can really drive your cart value up. Learn exactly how in this bonus training
Create a Freebie That Converts with guest Nicole Lehman. Join Nicole to get the exact formula to creating a freebie that aligns with your ideal audience and gets them in the door.
#3
#4
Copyright 2022-2024 / Privacy Policy / Terms and Conditions/ COOKIE POLICY /MADE with love by MO CREATIVE STUDIO
CLOSE
Subscribe to the bi-monthly newsletter and get access to all premium content and future updates and promotions.