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Ever wonder why you feel compelled to buy something when it’s “limited time only” or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, shares practical examples from both online and traditional businesses and provides ethical guidelines to implement these strategies without being manipulative. Whether you’re a business owner or a curious consumer, you’ll gain valuable insights into these subtle yet effective marketing techniques.

Topics Discussed

1. How scarcity in marketing drives faster purchasing decisions and perceived value.
2. Ways to implement price anchoring to showcase value and pricing strategy.
3. Important ethical considerations when using these marketing psychology principles.

Connect with Melanie & Branda

• Connect with Melanie on Instagram @duxburydigital
• Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follo