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“If you’re not doing a webinar, it won’t convert.” 

“Challenges are the only way to get people engaged.” 

If you’ve ever heard rigid rules like these, it’s time to delete them from your brain.

In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your offer. Before you decide on your next challenge, webinar, or paid launch event, tune in to hear the questions you actually need to be asking yourself. Because success doesn’t come from the strategy itself—it comes from choosing the right one for you.

Topics Discussed

1. The key factors that determine which launch style will work best
2. The most common missteps when choosing a launch method
3. How to avoid putting the wrong price tag behind the wrong strategy
4. Real talk about your energy, timing, and audience habits
5. What’s coming in her “Hot Girl Summer of Launching” series

MENTIONED IN THIS EPISODE

Get on the waitlist for The Launch Reno:bit.ly/launchreno

Connect with Melanie & Branda

• Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
• Learn more about Social Circle: www.socialcircleinc.com
• Follow Jacinta on Instagram: @Jacinta_Gandy

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.