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Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.

In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she’s using bundles more strategically in 2025 and what she’s doing differently this time around.

Topics Discussed

1. The biggest pros and cons of bundle list growth
2. Why not all bundles are created equal and how to vet them carefully
3. How to avoid flooding your list with unengaged subscribers
4. What to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundles
5. Smart strategies for tracking bundle performance and engagement

MENTIONED IN THIS EPISODE

Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-services

The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle

Connect with Melanie & Branda

• Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
• Learn more about Social Circle: www.socialcircleinc.com
• Follow Jacinta on Instagram: @Jacinta_Gandy

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.