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Discounts can boost sales, but they can also backfire if you’re not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn’t black and white.

In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hurt your brand. Plus, they share creative alternatives you can use to boost sales and add urgency without discounting your core offers.

Topics Discussed

1. How to set a baseline price that reflects the true value of your offer
2. Why frequent discounting can train your audience to never pay full price
3. When discounts actually make sense and how to use them strategically
4. Smart alternatives to discounts, like bonuses, loyalty programs, and price anchoring
5. How to create urgency without cheapening your offer

MENTIONED IN THIS EPISODE

Get $50 Off The Copy Huddle with code PODCAST: www.therelevantcollective.com/the-copy-huddle

Connect with Melanie & Branda

• Download Jacinta’s Brand Strategy Workbook: www.socialcircleinc.com/brand-strategy-workbook
• Learn more about Social Circle: www.socialcircleinc.com
• Follow Jacinta on Instagram: @Jacinta_Gandy

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.