Welcome to the Blog

Learn when to revamp vs. rewrite your copy based on time, budget, market shifts, and conversions in this smart, strategy-packed episode

Apple Podcasts | Spotify | Other Listening Apps Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie’s breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast. We’ll walk you […]

Apple Podcasts | Spotify | Other Listening Apps Discounts can boost sales, but they can also backfire if you’re not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn’t black and white. In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your […]

Apple Podcasts | Spotify | Other Listening Apps Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going […]