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Apple Podcasts | Spotify | Other Listening Apps Ready to boost your Black Friday sales without creating a ton of new offers? In this episode, Melanie breaks down four proven strategies to increase your revenue by leveraging what you already have. She shares examples, pricing considerations, and tech recommendations to help you implement upsells, bumps, downsells, […]

Apple Podcasts | Spotify | Other Listening Apps Ever wonder why you feel compelled to buy something when it’s “limited time only” or marked down from a higher price? In this episode, Branda breaks down two powerful marketing psychology principles that influence consumer behavior every day. She dives deep into how scarcity and price anchoring work, […]

Apple Podcasts | Spotify | Other Listening Apps Are your business fears haunting you like ghosts in the night? Join Melanie and Branda as they unmask the spooky anxieties that plague entrepreneurs and share practical strategies to banish these fears. Whether you’re worried about failure, struggling with imposter syndrome, or afraid no one will buy your […]

Apple Podcasts | Spotify | Other Listening Apps Feeling overwhelmed by the holiday rush? Don’t let Q4 chaos derail your business plans! In this episode, Melanie and Branda break down the ultimate guide to navigating the busiest quarter of the year. From Halloween to New Year’s, learn how to balance personal commitments with business growth, […]

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