Episode 12: How (And Why) You Should Relaunch That Old Offer

Episode 12: How (And Why) You Should Relaunch That Old Offer

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In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is value in learning from past launches. Tune in for strategies on analyzing past failures, identifying unrealistic expectations, and updating marketing approaches. Using her own experiences as examples, Melanie offers insights into understanding why offers may have flopped and how to breathe new life into them.

Topics Discussed

  1. The importance of relaunching old offers.
  2. Reflecting on past failures and learning from them.
  3. Strategies for relaunching old offers successfully.

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Connect with Melanie & Branda


Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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