Episode 2: Want to Avoid a No-Sales Launch? Do This!

Episode 2: Want to Avoid a No-Sales Launch? Do This!

How can you get more done BETTER in your business? Click play to find out.

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Here’s what to expect from this episode:

In this episode, Melanie takes the helm to tackle a common fear among online business owners: the dreaded launch flop. If you’ve ever launched a course or membership (or thought of launching one), she understands your concerns, especially the fear of “What if no one buys?” Melanie shares invaluable insights on testing your offer, pinpointing your unique selling point, and conducting effective market research. 


  • Importance of testing your offer before launching a course, membership, or any new product/service
  • Strategies for identifying your unique selling point and standing out from the competition
  • Various methods for testing your offer before you try to sell it

Resources Mentioned

Connect with melanie & brandA

More about Chaos to Conversions

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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