Apple Podcasts | Spotify | Other Listening Apps

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for turning subscribers into loyal buyers. She’ll share the benefits of personalized sequences, the impact on your open rates, and why skipping this step could be costing you sales.

Topics Discussed

1. Why welcome sequences are essential for building trust and boosting engagement.
2. The benefits of creating specific sequences for different opt-ins or points of entry.
3. How segmentation in welcome sequences can improve long-term sales and engagement.

MENTIONED IN THIS EPISODE

• Join The Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle
• Hire me to write your welcome sequence: https://www.therelevantcollective.com/copywriting-services
• Download the Lead Magnet Freebie: https://therelevantcolletive.kit.com/bombaf

Connect with Melanie & Branda

• Connect with Melanie on Instagram @duxburydigital
• Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.