Launch Mindset

Launch Mindset

Let’s be real, launching a course/product/membership/group program can be an exhilarating yet challenging experience. It’s a moment of truth, where all your hard work and creativity culminate into something tangible that you’re sharing with the world. And it can feel like EVERYONE is looking. While the process can be nerve-wracking, maintaining a positive mindset is key to not only surviving but thriving during this critical phase. Let’s explore the importance of a positive mindset during a launch and provide practical tips to shift your mind and make sure that you’re having your best launch yet. 

What is “mindset” anyways?

In reality, beliefs are just stories we tell ourselves. Have you ever been to an event with someone and left and had totally different perceptions of what happened and what you experienced? Not to get all matrix on you, but you can totally change your beliefs and even your perception of reality.

There are 4 major “types” of mindset we’re going to dive into: fixed, growth, scarcity and abundance. If you have a fixed mindset, you believe that your talents are innate gifts and largely who you were born as, is who you are and there is little to do to change it. Conversely, if you have a growth mindset, you believe that although you might not know how to do something now, with the right resources and determination, you can learn and (you guessed it) GROW to achieve what you want.

A scarcity mindset means that you are of the belief that if someone else is successful, it means less success for you. There is only so much “success” and “wealth” to go around, and someone else earning money, in turn, there will be less for you. We want to try and shift this mindset to more of abundance – there is plenty of money, wealth, students, etc. to go around. Because someone else is successful with something, that does not mean less for you! It means YOU can achieve the same thing!

Why a Positive Mindset Matters:

  • Boosts Confidence: A positive mindset bolsters your self-confidence. When you believe in your course or product, others are more likely to believe in it too. Confidence is contagious, and it can be the driving force behind successful launches.
  • Enhances Resilience: Launching anything new involves uncertainties and challenges. A positive mindset helps you view these hurdles as opportunities for growth, making you more resilient. Instead of giving in to self-doubt, you see setbacks as stepping stones towards success.
  • Attracts Positive Energy: Positivity attracts positivity. When you radiate optimism and enthusiasm, you’re more likely to attract enthusiastic customers and supporters. People want to be a part of something positive and promising.

How to Cultivate a Positive Mindset:

A positive mindset takes practice. Think of it like going to the gym. Just from working out one time, you’re not going to lose 10 lbs and fit back into your pre-pregnancy jeans. I mean I wish it was the case, but so far … no luck. The same can be said for mindset. Treat your brain like a muscle (it’s actually mostly fat) and give it a work out! That means you’re not going to develop a positive mindset from meditating once or saying affirmations to yourself in the mirror.

Practical tips for setting a positive mindset:

  • Set Realistic Expectations: While it’s crucial to aim high, setting unrealistic expectations can lead to disappointment. Be clear about your goals and what you can realistically achieve during the launch. This will help you maintain a positive outlook even if things don’t go as planned. Need help setting realistic expectations? Inquire about a launch strategy session!
  • Visualize Success: Spend time visualizing a successful launch. Imagine the positive impact your course or product will have on your customers. This mental rehearsal can help you stay focused on your goals and stay positive.
  • Stay Organized: Being organized reduces stress and allows you to approach the launch with a clear mind. Create a detailed launch plan, set deadlines, and break down tasks into manageable steps. When you have a well-organized strategy, you’re less likely to feel overwhelmed. Need help staying organized? Stay tuned for my Launch Library coming soon and keep track of all of your launch data!
  • Seek Support: Surround yourself with a support system of friends, family, or mentors who believe in your vision. Their encouragement and constructive feedback can be invaluable in maintaining a positive mindset. Also, don’t forget to hire experts when you’re able and when you feel like you’ve maxed out your options!
  • Take care of yourself: Don’t neglect self-care during the launch. Adequate sleep, regular exercise, and a balanced diet can do wonders for your mental well-being. Taking breaks and disconnecting from work when needed is also important. And don’t forget to plan in some celebration time afterwards!

Embrace Failure as a Learning Opportunity: Understand that not everything will go perfectly. When you encounter setbacks, view them as opportunities to learn and improve. No launch will be perfect. Every launch is a learning opportunity! Keeping data of what is working well and what is not working well during your launch is extremely important to improve on your launches in the future.

Launching a course or a product is a significant endeavor that requires determination, resilience, and, above all, a positive mindset. By cultivating a positive outlook and implementing practical strategies, you can not only navigate the challenges but also, dare I say, enjoy the launch process in your business. Remember that your belief in your course or product is contagious and can inspire others to join you!

Need some more help when it comes to launching? Read my entire series on launching here.

And follow me on instagram (@duxburydigital) to find out when my Launch Library releases!

Leave a Reply

Your email address will not be published. Required fields are marked *


Subscribe to the bi-monthly newsletter and get access to all premium content and future updates and promotions.

Join the club

* We will never share your details with any third party 

You have just joined Duxbury Digital's Weekly Newsletter! 🎉