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Apple Podcasts | Spotify | Other Listening Apps Discounts can boost sales, but they can also backfire if you’re not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn’t black and white. In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your […]

Apple Podcasts | Spotify | Other Listening Apps Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going […]

Apple Podcasts | Spotify | Other Listening Apps “If you’re not doing a webinar, it won’t convert.”  “Challenges are the only way to get people engaged.”  If you’ve ever heard rigid rules like these, it’s time to delete them from your brain. In this episode, Melanie kicks off a new solo series to prove that any launch […]

Apple Podcasts | Spotify | Other Listening Apps You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda […]