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Apple Podcasts | Spotify | Other Listening Apps Are your business operations running smoothly, or do you feel like you’re constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this episode, Melanie shares three essential SOPs every business owner needs to save time, maintain consistency, and prepare for growth. […]

Apple Podcasts | Spotify | Other Listening Apps Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the essential strategies for creating a powerful top-of-funnel experience. Discover the steps to reach new audiences, craft engaging […]

Apple Podcasts | Spotify | Other Listening Apps Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to […]

Apple Podcasts | Spotify | Other Listening Apps What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have been a challenging year, but there’s still a way […]