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HERE’S WHAT TO EXPECT FROM THIS EPISODE:

In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation.

TOPICS DISCUSSED:

• Why repetition is so important in your business
• How to reframe repetition so it feels less annoying
• How to repeat yourself in your copy without sounding like a broken record
• Ways to keep up your stamina when in a repetitive season

Resources Mentioned:

• Schedule an Email Strategy Session: https://bit.ly/3Zxv1A6 
• Bottom of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16599645-ep-053-marketing-funnel-series-bottom-of-funnel 
• Middle of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16468488-ep-050-marketing-funnel-series-middle-of-funnel Top of Funnel Episode: https://chaostoconversions.buzzsprout.com/2305929/episodes/16363381-ep-047-marketing-funnel-series-top-of-funnel

CONNECT WITH MELANIE & BRANDA

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.