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HERE’S WHAT TO EXPECT FROM THIS EPISODE:

Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots – when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025.

TOPICS DISCUSSED:

• The signs that it’s time for a pivot
• How to pivot strategically instead of flailing
• The emotional weight that can come with a pivot
• How to persevere through a pivot
• Personal pivots they’ve made in their business

Connect with Melanie and Branda:

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.