HERE’S WHAT TO EXPECT FROM THIS EPISODE:

In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences for crafting compelling offers, re-engagement strategies for cold subscribers, onboarding sequences for nurturing new customers, and abandoned cart sequences for recapturing lost sales. You’ll leave this episode with a detailed look into each type of sequence and some actionable strategies to improve your email marketing.

TOPICS DISCUSSED:

• The five types of email sequences that are essential for your business
• When and how to use each sequence
• How to revive your email list 
• Why email marketing is so important

MENTIONED IN THIS EPISODE

Episode 52 – Why you Really Need a Welcome Sequence

Episode 62 – Re-engaging and Waking Up Your Email List

Connect with Melanie & Branda

Connect with Melanie on Instagram @duxburydigital

Connect with Branda on Instagram @therelevantcollective

MORE ABOUT CHAOS TO CONVERSIONS

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 

Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward…without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.

Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 

Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.