Welcome to the Blog

You’ve done it! You’ve launched your first course , membership or workshop! If you’ve skipped to the end of the series, make sure you head back to the beginning of the series and check out the posts on market research, the pre-launch phase, and tips for live launching. The Debrief Now onto the debrief, which […]

In order to be fully prepared for a live launch, you really need to nail the pre-launch phase. If you haven’t read my previous post on the pre-launch phase, go back and do it right now! Seriously … I’ll wait. Okay, now that that’s done, this post will specifically cover tips for the cart open […]

If you are planning to launch a course or a membership and haven’t conducted market research, tested your offer, or read my earlier blog about the “Pre-Pre Launch Phase”, kindly stop what you are doing and go read it. Now for the pre-launch phase! Trust me, actually taking the extra steps to do the market […]

This is the second installment of a part of a 5-part blog series! To go back and read the first blog, Anatomy of a Course Launch, click here! The other three parts will be linked here as soon as they are released! When I was doing keyword research for this blog post, I discovered that […]

I taught history for 12 years (not science) so bear with me while I make a science-y analogy for this blog. When you launch a course, it’s like bringing something to life. Your ideas, your spin, and your methodology for whatever you’re an expert in. And you need a course launch plan. There are a […]

I’ll start with the bad news. There’s no “one size fits all” for launching an online course. There are multiple ways that you CAN execute course launches … and sometimes you need to weigh all the pros and cons to find out which type is best for your business. And guess what? It’s okay to […]